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owning a business

2022 restaurant marketing

2022 Restaurant Marketing Strategies

With a sector as competitive as the restaurant industry, your marketing techniques need to evolve to stay ahead of the competition. As technology and consumer preferences change, restaurant marketing strategies need to reflect those changes. As the Covid pandemic changed people’s eating habits and their approach to eating out, the food service industry had no choice but to rely on digital marketing to keep their businesses afloat.

While traditional marketing strategies still have their place, digital marketing has taken center stage as the way for restaurants to engage with their target markets. Keeping that in mind, here are five online restaurant marketing strategies that will set your restaurant up for success in 2022.

The World of Women Entrepreneurs

women entrepreneurs

Women entrepreneurs can find that starting a business can be a lot of work, but who doesn’t love hard work if you’re putting all of those hours into your own business? Although, the rise in female entrepreneurship is being enabled by technology, the qualities women bring to the workplace are what make women amazing entrepreneurs. In order to make it as an entrepreneur you need a vision and a passion. Women have meaning and purpose when it comes to any business venture. Business women are constantly improving their chances of success by staying committed to keeping up with the pace of change and being constantly open to learning what they don’t know. Although, being an entrepreneur may often entail many responsibilities to attend to, taking the time to network with other women business owners can provide many benefits to women entrepreneurs.

commercial mortgage broker

Questions to Ask a Commercial Mortgage Broker

So you say that you’re about to fulfill a lifelong dream of owning your own business.  Being your own boss.  Before you get the gears in motion, first… stop and catch your breath, then compile a list of items to ask the mortgage broker who will, hopefully, be able to bring those dreams to fruition.  Your best bet for choosing a mortgage broker is to locate someone who is both trustworthy and an expert in commercial real estate financing.   Let your lender be a friend and help guide you through this process.

Before you grab a pencil and paper to write your list of questions to ask the lender, there are a few questions you need to address about yourself first:

commercial and residential mortgage

What is the Difference Between a Commercial and Residential Mortgage?

Now that you’re settled into your new abode and are feeling pretty pleased with yourself, next on your list of priorities is to fulfill your lifelong dream of being your own boss.  If that dream job cannot take place using your house as home base, i.e. you must take the business out of the home, and into a building, or, if you are simply purchasing land upon which you will erect a particular building, the process for securing a loan for a business venture is way different than the one you endured for the purchase of your new home.

The procurement process is similar enough since commercial, as well as residential mortgages, essentially are loans procured through a bank or lending institution. Another factor which may be similar is whether or not you still carry student debt, as sometimes it can delay implementing the loan process.  Don’t let the commercial loan procurement process thwart your attempt to fulfill a dream of owning your own business.  The cumbersome details may be hard to grasp, so why not consider consulting with an expert, a commercial real estate lender who will help smooth out the loan process for you?

commercial mortgage

What is a Commercial Mortgage?

 

Most people are familiar with the process used to gain a residential mortgage for the purposes of purchasing a home, which seemingly never-ending monetary obligation the homeowner must make until that loan is paid in full.  Perhaps you remember your parents, or a relative, celebrating the payment in full of that loan by having a “mortgage burning celebration”.

Procuring a loan for the purpose of purchasing a building, maybe to be used as a family business, or a retail store, can be a rather arduous process.  You must have all your finances and paperwork in order before you even attempt to begin that venture.  Is this a daunting task?  Well, you could make it easier on yourself if you secure the help of an expert who specializes in loans for retail construction.  Such an expert would be instrumental in paving the way for a potential future business owner to achieve a commercial loan with minimal obstacles to that ultimate goal.