A closer look at the news shaping our world today

Tag: digital marketing

ethics in artificial intelligence in copywriting and digital marketing

The Intersection of Ethics, Regulation, and AI in Digital Marketing and Copywriting

Originally posted on: https://www.netlz.com/blog/the-intersection-of-ethics-regulation-and-ai-in-digital-marketing-and-copywriting/ As artificial intelligence (AI) technologies continue their relentless advance, reshaping myriad facets of human activity, one…

artificial intelligence and the future of digital marketing

Artificial Intelligence and the Future of Digital Marketing

Originally posted on: https://commonseoquestions.com/artificial-intelligence-and-the-future-of-digital-marketing/ Artificial Intelligence (AI) has the potential to revolutionize the digital marketing industry by providing marketers with…

Is Pinterest Trying to Become TikTok?

Originally posted on: https://commonseoquestions.com/is-pinterest-trying-to-become-tiktok/ Pinterest, founded in 2010, is a scrap-booker’s dream website. Pinterest makes it easy for users to…

people sitting on couch using social media applications
2022 restaurant marketing

2022 Restaurant Marketing Strategies

With a sector as competitive as the restaurant industry, your marketing techniques need to evolve to stay ahead of the competition. As technology and consumer preferences change, restaurant marketing strategies need to reflect those changes. As the Covid pandemic changed people’s eating habits and their approach to eating out, the food service industry had no choice but to rely on digital marketing to keep their businesses afloat.

While traditional marketing strategies still have their place, digital marketing has taken center stage as the way for restaurants to engage with their target markets. Keeping that in mind, here are five online restaurant marketing strategies that will set your restaurant up for success in 2022.

legal services

Content Marketing for Lawyers

Content marketing is a digital marketing strategy that helps to address the needs of a lawyer’s potential clients—those who are searching for a lawyer for hire or those who otherwise need expert legal advice.  Today’s clients are spending a great deal of time on the internet researching legal services prior to making a final decision on which law firm to retain.  What differentiates one law firm from the next is a firm’s ability to positively present their brand through the use of online content.  This content is what can position them for online success.  As more people continue to rely on the internet, the use of online content to market to clients becomes all the more important.  Read on to learn more about reputation, content marketing for lawyers and the many benefits.

couple at the doctor

Content Marketing for Doctors

Content marketing is an integral part of any business operation, especially for doctor’s offices.  While doctors have traditionally relied upon standard methods of marketing such as direct mailings and word-of-mouth referrals, content marketing is increasingly changing the ways in which doctors connect with and interact with patients.  Content marketing, or the strategic sharing of diverse online content, is a digital marketing tactic used by medical businesses who want to attract more customers and retain them for the long haul.  Read on to learn more on how doctors across the country are employing content marketing strategies to grow their practices, obtain new patients and improve their practice’s visibility within the community.