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Shortly before this time last year, the rental car industry was grappling with how to use technology to push the industry forward as it tried to fend off heavy competition from ride-sharing behemoths like Uber and Lyft. Then the COVID-19 pandemic arrived, and everything changed overnight. Government imposed lockdowns brought the travel industry, and with it the car rental business, to a virtual standstill as tourism collapsed.
Nevertheless, all is not lost for the rental car industry as companies began adopting new technologies to streamline their operations. By adapting to shifting consumer tastes and embracing COVID-19-safe practices, the rental car industry hopes to take advantage of the following industry trends in 2021.