Social Media Marketing (SMM)

Digital & Social Marketing

So much of our lives revolve around social media these days. What we hear or see or find out from others is usually transmitted through social networks. As a result, social media's power as a marketing tool involves developing and sharing content on social media platforms to further branding and marketing goals. Commonly, it is used to promote a product or service. For more information and the latest trends, please check out our blogs.
  • How To Make The Most As A Seller On Amazon Prime Day
    by Sarah Domingo on July 8, 2019 at 8:45 pm

    The most wonderful day of the year will arrive before you know it. That’s right—Amazon Prime Day is just around the corner! For Prime Day 2019, Amazon announced its intention to expand the epic sales spectacular to TWO FULL DAYS July 15th and July 16th! This glorious announcement gives sellers and customers ample time to […]

  • How Market Research Benefits Your Business
    by Adam Solomon on July 2, 2019 at 4:18 pm

    Making a significant life decision without conducting the appropriate research is a recipe for disaster. You wouldn’t buy a new car without researching all available makes and models, and you wouldn’t put an offer on a house without understanding the housing market. So why would you make important decisions pertaining to your business without first […]

  • Hidden In Plain Sight: Instagram Tests Hiding Like-Counts From Public View
    by Frank Polkowski on June 28, 2019 at 3:05 pm

    A social media calamity erupted in Canada a few weeks ago when Instagram removed the “like-count” from photos on user feeds. At Facebook’s annual F8 Conference, Instagram – a platform owned by Facebook – announced future changes to the photo-sharing website. The new test will make like-counts private for some users in the Canadian market. […]

  • The Guide to Proper Facebook Ad Sizes
    by Adam Solomon on June 17, 2019 at 1:10 pm

    Facebook is and always will be the top social media network. Despite what news media and the state of the business may suggest, over 2 billion users log on to Facebook every month. With an incredibly large and robust user base that is representative of all races, genders, sexual orientations, and social strata on every […]

  • 4 Ways to Boost Engagement on Instagram Stories
    by Sarah Domingo on June 11, 2019 at 4:41 pm

    All right everyone, it’s “story” time – Instagram Stories to be precise. Many social media managers fail to recognize the raw power that Instagram Stories provide for increasing organic growth and visibility. The fun feature allows platform users to post photos and videos as a “story.” The story then appears in a bar at the […]

  • Using Advanced Search Operators to Improve Search Results
    by Adam Solomon on May 22, 2019 at 12:30 pm

    Google, the world’s top search engine, serves as the go-to source for quality information, but it does not come without its problems. For a short period of time, if you searched for “Loser,” Google would show images and pages about Donald Trump due to a flaw with the search algorithm. If you search for “restaurants […]

  • Using Retargeting to Increase Website Engagement
    by Adam Solomon on May 15, 2019 at 12:30 pm

    At times, it may seem like your web-browsing experience feels a bit too personal. Ever notice advertisements about products you recently searched for on Google (even as far back as a week ago) keep appearing? Now you’re left wondering how Facebook knows you searched for shirts with penguins on them? This all seems too convenient; […]

  • The Key Differences Between a CDP and a DMP
    by Sam Godsey on May 8, 2019 at 2:40 pm

    In the last 12 months, Customer Data Platforms (CDPs) have become something of a focal point for marketing executives. It seems there are different CDP’s emerging onto an increasingly saturated market place every day. Between Simon Data’s platform, Learn Segment, mPartical, and more, marketing executives are working overtime to understand what all of these CDP’s […]

  • The Future of SEO: Optimizing Content for Voice Search and Virtual Assistants
    by Sam Godsey on April 23, 2019 at 4:28 pm

    If you’re an advertiser that allocates budget toward SEO, PPC, or paid social, learning how to optimize web content for SEO in the context of spoken search queries will be essential and paramount for your company’s durability. In the coming 2 to 3 years, advertisers are going to witness a paradigm shift in the way […]

  • How to Win with Amazon’s Marketing Platform
    by Sam Godsey on April 16, 2019 at 3:15 pm

    As Amazon continues to tighten its grip around global e-commerce, advertisers flock to its exploding advertising platform with massive budgets and uncertain expectations. Although Amazon delivers customers at unmatched scale, advertisers find that significant self-education is required if they plan to fully harness the power of the Amazon demand side platform (or DSP). How can […]

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