Social Media Marketing (SMM)

Digital & Social Marketing

So much of our lives revolve around social media these days. What we hear or see or find out from others is usually transmitted through social networks. As a result, social media's power as a marketing tool involves developing and sharing content on social media platforms to further branding and marketing goals. Commonly, it is used to promote a product or service. For more information and the latest trends, please check out our blogs.
  • How To Land More Email Subscribers
    by John Busold on November 11, 2019 at 12:00 pm

    Since companies are currently working in the height of technology, it is important to know how to properly cater to an audience. Specifically, an audience that craves information as quickly as possible. Grabbing the reader’s attention is one thing but holding onto it is another. There are a few tips and tricks that can help

  • Using Emails To Reach Customers Directly
    by Frank Polkowski on November 4, 2019 at 12:00 pm

    Sending an email to your customers means that they have already expressed interest in your brand. Interest is the key here since when you are dealing with traditional advertising there is typically little or no interest. On top of that, it is hard to manage how often people see your advertisements. Luckily, email fixes that

  • Your Guide To Using Chatbots
    by Frank Polkowski on October 23, 2019 at 11:00 am

    When people hear “chatbot,� they often imagine having a conversation with a robot online. While that was the case for some, chatbots have come a long way since the early days of instant messenger. Chatbots are an interface that can respond to users’ queries either by text or by voice. Believe it or not, over

  • Facebook Provides Attribution Tool
    by Frank Polkowski on October 16, 2019 at 9:18 am

    Wouldn’t you prefer to understand the impact of your advertising dollars across publishers, channels, and devices? Of course! But over time, advertising became more fragmented, blurring your spending dollar’s impact. Along with this, the consumer journey has grown increasingly convoluted as users flow through various forms of media across the open web. Over time, consumers

  • How To Make The Most Of Google’s Featured Snippets
    by Adam Solomon on October 2, 2019 at 9:54 am

    With nearly 2 trillion searches each year, Google sets the Gold standard for search engines globally. Need directions? Looking for pizzerias near you? Google can answer all these questions and more. Google’s success is the ability to quickly and accurately answer web users’ search queries. To that end, Google must constantly improve their algorithms and

  • Four New Metrics To Help You Analyze Google Ad Performance
    by Brooke Morella on September 20, 2019 at 1:52 pm

    Google Ads’ average position is the go-to metric for advertisers looking to optimize their performance on paid and organic search. Average position tells advertisers where their Google search ad shows up on a search engine results page (SERP). It provides the approximate number of spaces down on a SERP where your ad – on average

  • Premiere Creative’s Approach to Amazon Advertising
    by Sam Godsey on September 12, 2019 at 7:38 pm

    Unless you’ve had your head buried in the sand these last few years, you’ve no doubt noticed Amazon Advertising rocketing onto the world stage and threatening the Google and Facebook duopoly. Long though both tech giants may have reigned (and continue to reign, if we’re being honest), Amazon Advertising’s ever-expanding suite of products is attracting

  • Amazon Selling: 1st Party Versus 3rd Party
    by Sam Godsey on September 11, 2019 at 8:16 pm

    When it comes to online retailers, Amazon reigns supreme. Amazon owner, Jeff Bezos, claimed his spot as the wealthiest man in modern history thanks to the retail giant; so if you’re looking to sell products online, then turn to Amazon and enjoy a sizable profit. Amazon’s momentum won’t slow down any time soon, so make

  • How To Tell The Difference Between Good and Bad Amazon ACoS
    by Brooke Morella on September 4, 2019 at 9:53 am

    Amazon PPC, or pay-per-click, is a suite of advertising products on Amazon. The structure of a PPC campaign is such that the advertiser is only charged when a potential buyer takes a desired action on advertising collateral. It is a way for sellers to increase their sales using the large and credible retail giant: Amazon.

  • How to Create a Winning Black Friday & Cyber Monday Strategy
    by Frank Polkowski on August 19, 2019 at 11:14 am

    Black Friday and Cyber Monday are typically the most important events of the year for many retailers. This can be a make or break period for overall revenue. To build even more pressure, many consumers start holiday shopping early during this pivotal time of year. Getting in front of customers during this crucial time of

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