Social Media Marketing (SMM)

Digital & Social Marketing

So much of our lives revolve around social media these days. What we hear or see or find out from others is usually transmitted through social networks. As a result, social media's power as a marketing tool involves developing and sharing content on social media platforms to further branding and marketing goals. Commonly, it is used to promote a product or service. For more information and the latest trends, please check out our blogs.
  • SEO Strategies For Fashion Websites
    by Sarah Garcia on March 19, 2020 at 8:34 am

    Over the last decade, fashion has been subject to industry shifts and immense change. Paralleled with the change, however, is a growth of online traffic and sales. Since the digital revolution shifted buyers’ shopping habits, consumers now turn to online retail and e-commerce because of its convenience. Fashion ecommerce websites, blogs, and social media pages

  • Your Guide To Google Ad Extensions
    by John Busold on March 10, 2020 at 8:50 am

    Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here is a simple question: would you rather a grander Google Ad or a smaller one at the same cost? Of course, the answer is a no-brainer because bigger

  • 5 Reasons Why People Unsubscribe From Your Emails
    by John Busold on March 1, 2020 at 1:55 pm

    In 2020, thousands of digital marketing professionals still unanimously agree that email marketing is the most profitable marketing channel for maximum customer retention. A well-executed email marketing campaign is a cost-effective tactic that can drive more web traffic conversions on a small business’s website. But even the most carefully planned email marketing campaigns will prove

  • 3 Differences Between Bloggers and Influencers
    by John Busold on February 24, 2020 at 2:14 pm

    With over 3 billion social media users, it is difficult to make a clear distinction between a blogger and an influencer. In this ever-changing digital world that we live in, there are countless digital natives, agencies, and businesses competing to share content. Many use the two terms “influencer� and “blogger� interchangeably, but they are completely

  • The Top Website Design Trends Taking Over 2020
    by John Busold on February 20, 2020 at 2:25 pm

    A new decade means a boatload of new trends shaping the digital marketing landscape. Some trends stem from existing technology and techniques while new updates allow emerging trends to gain momentum. So why should you follow the heard with these web design trends? Consider this: did you know that there are over 1 billion websites

  • Essential Elements of a Google Search Engine Result Page
    by Marie Rocker on February 18, 2020 at 3:38 pm

    We’ve all used Google before to make a quick search about a random thought we had recently. Have you ever noticed the order of the results on the page? Well, most of the time the results are strictly tailored to your particular search, giving you the best answers to your questions mixed with sponsored advertisements.

  • Is Snapchat Viable For My Brand? What CMOs Need To Know
    by Sam Godsey on January 28, 2020 at 7:49 pm

    Snapchat was largely considered a fad and looked upon with confusion and amusement when it first launched in the early 2010s. It seemed like another medium for silly micro-content that had no real commercial applications. Most investors, brands, and advertisers thought Snapchat was a dubious platform around which it was impossible to build communities and

  • Everything You Need to Know About Click Bot Fraud
    by John Busold on December 17, 2019 at 11:38 am

    Ad fraud is a critical issue facing the world of advertising. When websites are overrun with large volumes of bot traffic, it pollutes the data used by advertisers to make marketing decisions and increases the rates for purchasing ad space. This blog will help you understand exactly what ad fraud is, identify any fraudulent traffic

  • How To Use 404 Error Pages To Your Advantage
    by Brooke Morella on December 10, 2019 at 8:04 pm

    We’ve all come across them. Those error messages that read “Error 404� or “404 Page Not Found.� Annoying, right? Although common, these pesky 404 error pages cause frustratingly bad user experiences for millions of Internet users. Who wants to be told “no� when seeking information or a product? If your site has been around for

  • Build Your Business With Shoppable Instagram Posts
    by Adam Solomon on December 3, 2019 at 12:48 pm

    With over 500 million daily users, it’s no surprise that businesses are turning to Instagram to sell products. A cursory glance at your Instagram feed reveals sponsored influencer posts, targeted interactive banner ads, and even branded Instagram story ads. According to recent studies, 60% of Instagram users first learn about products on – you guessed

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