SEO and Digital Marketing Concepts
Modern marketing relies on technology to analyze the comprehensive performance of a marketing campaign, and help guide future strategies and decision making. The best way to define a digital marketing platform is to break it down into its two parts: digital marketing and digital business platforms.
Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among other SEO best practices.
SEO is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience. So, SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website.
SEO is an integral and a very important part of digital marketing. Let’s examine the process of making a web page easy to find, crawl and categorize and how SEO plays an integral part of any digital marketing strategy. These articles delve into how social media, infuencers and new tactics such as voice search all play important roles within the digital marketing landscape. For more insight into digital marketing strategies, please check out our blogs below.
- The “Atomic Answer” Strategy: How to Win the Google AI Overviews Spotlight
by SEO Expert on February 16, 2026 at 10:15 amFor years, the formula was simple: rank high, earn the click, win the traffic. That assumption fueled entire content strategies… The post The “Atomic Answer” Strategy: How to Win the Google AI Overviews Spotlight first appeared on Digital Marketing Mastery.
- The Rise of the Machines: Why Your Brand Needs GEO or Faces Invisibilityby SEO Expert on February 11, 2026 at 7:41 pm
Digital strategy stagnated for years. If you ranked well, you’d earn clicks and grow traffic. That’s the whole basis marketing… The post The Rise of the Machines: Why Your Brand Needs GEO or Faces Invisibility first appeared on Digital Marketing Mastery.
- Crawled – Currently Not Indexed: What It Really Means (Fixes That Work)by SEO Expert on February 9, 2026 at 8:28 pm
“Crawled – currently not indexed” means Google successfully fetched your URL, but chose not to store it in the search… The post Crawled – Currently Not Indexed: What It Really Means (Fixes That Work) first appeared on Digital Marketing Mastery.
- Will SEO Exist in 5 Years? What AI Means for NJ Businessesby SEO Expert on January 26, 2026 at 9:32 pm
If you follow digital marketing conversations, you might feel like SEO is constantly on the brink of extinction. Someone, somewhere… The post Will SEO Exist in 5 Years? What AI Means for NJ Businesses first appeared on Digital Marketing Mastery.
- What Does a Web Marketer Do for NJ Businesses?by SEO Expert on January 19, 2026 at 7:40 pm
Web marketing’s a pretty vague, generic term, one that you’re likely familiar with if you run a business in NJ.… The post What Does a Web Marketer Do for NJ Businesses? first appeared on Digital Marketing Mastery.
- What Is a Web Design Company and How Does It Workby SEO Expert on January 12, 2026 at 4:30 pm
Building websites is hard if you don’t know what you’re doing. It’s understandable to wonder how a website materializes from… The post What Is a Web Design Company and How Does It Work first appeared on Digital Marketing Mastery.
- What Does an SEO Consultant Do?by SEO Expert on December 23, 2025 at 8:09 pm
Owning a business in New Jersey comes with its own set of challenges. You’re probably aware of what SEO is… The post What Does an SEO Consultant Do? first appeared on Digital Marketing Mastery.
- Why Local Web Marketing Fails for Most Small Businessesby SEO Expert on December 9, 2025 at 4:37 pm
Your local business is investing in websites, SEO, paid ads and social media. It’s understandable to be frustrated if those… The post Why Local Web Marketing Fails for Most Small Businesses first appeared on Digital Marketing Mastery.
- How AI Is Reshaping SEO Faster Than Most Businesses Realizeby SEO Expert on December 2, 2025 at 2:41 pm
Why Search Is No Longer About Rankings and Traffic Alone AI’s transfigured every aspect of our lives at this point,… The post How AI Is Reshaping SEO Faster Than Most Businesses Realize first appeared on Digital Marketing Mastery.
- How Generative Engine Optimization Worksby SEO Expert on November 25, 2025 at 10:25 am
Generative Engine Optimization (GEO) is the practice of optimizing your content so AI-powered search engines can understand it clearly and… The post How Generative Engine Optimization Works first appeared on Digital Marketing Mastery.