The e-commerce industry in 2025 is reaching new heights, with global retail e-commerce sales projected to hit $6.42 trillion, accounting for over 20.5% of total global retail sales. More than 2.77 billion people are shopping online this year — nearly one-third of the world’s population.
But it’s not just about bigger numbers. It’s about smarter, faster, and more personalized experiences. Shoppers are browsing on TikTok, checking out via mobile wallets, and expecting same-day delivery. Businesses are relying on automation, AI-driven product recommendations, and omnichannel strategies just to stay competitive.
If you want to keep up — or stay ahead — the data matters.
In this post, we’ve gathered 50 essential e-commerce statistics for 2025, backed by current research and real-world insights. From consumer behavior and conversion benchmarks to marketplace dominance and emerging tech, these numbers will help you understand where e-commerce is right now — and where it’s going next.
Global E-commerce Growth in 2025
E-commerce continues its steady climb in 2025, driven by mobile adoption, expanding internet access, and shifting consumer preferences. Here’s how the global market is shaping up this year:
1. Global e-commerce sales are expected to reach $6.42 trillion in 2025, growing from $6.03 trillion in 2024.
2. E-commerce is projected to make up 20.5% of all global retail sales in 2025, up from 19.5% in 2024.
3. Another forecast pegs 2025 global ecommerce revenue at $6.56 trillion, reflecting a 7.8% year-over-year increase.
4. Asia-Pacific remains the world’s largest ecommerce market, accounting for over 45% of global ecommerce sales.
📎 Source – Capital One Shopping
5. The U.S. ecommerce market alone is forecasted to hit $1.3 trillion in 2025, up from $1.19 trillion in 2024.
6. E-commerce sales in Europe are expected to exceed €1.1 trillion (approx. $1.2 trillion) in 2025.
7. Latin America and the Middle East show the fastest e-commerce growth rates, both projected at over 14% annually.
The e-commerce surge is no longer limited to early adopters or advanced markets. Growth is now global and accelerating across both developed and emerging economies. For businesses, that means more opportunity — and more competition — than ever before.
Online Shopper Behavior & Demographics
Understanding who’s shopping online — and how they behave — is critical for tailoring your ecommerce strategy. In 2025, digital buyers are more mobile, more value-driven, and more demanding than ever.
8. There are 2.77 billion digital buyers worldwide in 2025, meaning 1 in 3 people on Earth shops online.
9. Gen Z and Millennials now make up over 60% of online shoppers, with Gen Z spending more time shopping via mobile than any other group.
📎 Source – Insider Intelligence
10. 75% of consumers say they’ve abandoned a purchase due to high shipping costs or unexpected fees.
11. 68% of online shoppers prefer brands that offer flexible return policies, even if the price is slightly higher.
12. 83% of consumers say they are more likely to buy from a brand that aligns with their personal values.
📎 Source – Capgemini Research Institute
13. 58% of shoppers research products on their phone while in a physical store.
📎 Source – Google Consumer Insights
14. 40% of global shoppers now expect personalized recommendations as part of the shopping experience.
The modern e-commerce shopper is informed, value-conscious, and quick to abandon brands that fail to meet expectations. Personalized experiences, transparency, and convenience are becoming non-negotiables.
Mobile & Omnichannel Commerce
Mobile devices continue to reshape the way consumers browse, compare, and buy. In 2025, omnichannel experiences — where digital and physical shopping blend — are the new normal.
15. Mobile commerce (m‑commerce) accounts for 59.9% of total e-commerce sales in 2025.
16. 76% of smartphone users have purchased something using their mobile device in the past six months.
17. Consumers are 62% more likely to buy from a brand that offers a seamless experience across desktop, mobile, and in-store.
18. 43% of ecommerce purchases start on one device and finish on another, making cross-device tracking essential for attribution.
19. Mobile apps convert 3x higher than mobile websites, thanks to speed, stored info, and personalized content.
20. Buy Online, Pick Up In Store (BOPIS) usage has grown 24% year-over-year in the U.S.
📎 Source – Insider Intelligence
21. Retailers with strong omnichannel strategies retain 89% of their customers, compared to 33% for those without.
In 2025, shoppers expect a consistent and intuitive experience across channels. Whether it’s browsing on mobile and finishing on desktop, or buying online and picking up in-store, omnichannel is now an ecommerce baseline, not a bonus.
Conversion Rates, Abandonment & UX
No matter how many people visit your online store, what matters most is how many convert. In 2025, attention spans are shorter, expectations are higher, and friction kills sales faster than ever.
22. The average global e-commerce conversion rate is 1.7% in 2025.
23. In the U.S., e-commerce sites convert at an average rate of 2.6%.
24. Cart abandonment rates remain high at 70.19%, with unexpected costs as the top reason.
25. 48% of users say slow-loading pages are the #1 reason they leave a site without buying.
26. Personalized product recommendations can increase conversion rates by up to 26%.
27. Optimizing your checkout process can boost conversion rates by 35.26%.
28. 88% of users are less likely to return to a site after a bad user experience.
📎 Source – Amazon Web Services
Even with high traffic, poor UX and friction-filled checkouts can drain conversions. In 2025, the winning brands are focused on speed, simplicity, and personalization — especially at the final click.
Social Commerce & Influencer Impact
Social platforms aren’t just for discovery anymore — they’re full-fledged shopping destinations. In 2025, social commerce is a must-have strategy, especially for DTC brands targeting younger demographics.
29. Global social commerce sales are projected to reach $1.2 trillion in 2025.
30. 74% of consumers rely on social media for buying decisions, especially Gen Z and Millennials.
31. TikTok is the fastest-growing social commerce platform, with TikTok Shop expanding in the U.S., Southeast Asia, and the UK.
📎 Source – Insider Intelligence
32. 61% of shoppers have bought something during a livestream event.
33. 69% of consumers trust influencers more than traditional ads when deciding what to buy.
📎 Source – Edelman Trust Barometer
34. Businesses earn an average of $5.20 for every $1 spent on influencer marketing.
📎 Source – Influencer Marketing Hub
35. Instagram and TikTok are the top platforms for ecommerce conversions through influencer partnerships.
Social media has become the new storefront. In 2025, brands that master content + commerce — through influencers, live shopping, and platform-native tools — are seeing real results and stronger trust with buyers.
Payment Trends & Checkout Preferences
Convenience, flexibility, and trust define how consumers pay in 2025. With mobile wallets, Buy Now Pay Later (BNPL), and seamless checkout experiences becoming the norm, brands must optimize their payment flows to stay competitive.
36. Mobile wallet payments account for 53% of global e-commerce transactions in 2025.
37. 60% of Gen Z shoppers prefer using BNPL options like Afterpay or Klarna.
📎 Source – Insider Intelligence
38. 18% of cart abandonments occur because the site doesn’t offer the shopper’s preferred payment method.
39. 72% of online shoppers say they are more likely to purchase from a site with trust signals like secure badges and reviews at checkout.
📎 Source – Nielsen Norman Group
40. 49% of users say a fast and simple checkout experience influences repeat purchases more than discounts.
41. Digital wallets are the top payment method in Asia, while credit/debit cards still lead in North America and Europe.
📎 Source – Worldpay Global Payments Report
In 2025, offering multiple payment options isn’t optional — it’s expected. Brands that streamline checkout and build shopper confidence with trusted, mobile-friendly payment flows see higher conversion and loyalty rates.
Amazon, Marketplaces & Platform Share
In 2025, marketplaces continue to dominate ecommerce, with Amazon leading the pack, but competition from Walmart, Etsy, and rising platforms like Temu and Shein is heating up. Here’s what the data says.
42. Amazon holds 40.9% of U.S. retail ecommerce sales in 2025, totaling over $540 billion in revenue.
43. Walmart is the second-largest U.S. ecommerce retailer, generating approximately $94 billion in 2025.
44. 63% of online product searches in the U.S. start on Amazon, compared to 24% on Google.
📎 Source – Insider Intelligence
45. Etsy has grown to over 95 million active buyers globally as of 2025.
📎 Source – Etsy Investor Relations
46. Global marketplace sales will account for 60% of all e-commerce sales by the end of 2025.
47. Temu and Shein are among the top 10 most-downloaded shopping apps worldwide in 2025.
While Amazon remains the e-commerce titan, the 2025 landscape is increasingly diverse. Emerging marketplaces and niche platforms are capturing market share, giving brands more opportunities — and challenges — in how and where they sell.
Shipping, Delivery & Returns
Fast, free, and flexible shipping isn’t a bonus anymore — it’s expected. In 2025, customer loyalty often hinges on how brands handle delivery speed, return policies, and sustainable packaging.
48. 62% of online shoppers expect free shipping on all orders, regardless of order size.
49. 90% of consumers say a fast delivery experience increases their likelihood of buying again.
50. The average ecommerce return rate is 16.5% in 2025, with clothing and electronics leading the pack.
📎 Source – National Retail Federation (NRF)
51. 71% of shoppers say a hassle-free return process influences their decision to buy.
52. 48% of online buyers prefer eco-friendly packaging and are willing to pay more for it.
53. Same-day delivery is offered by 36% of top-performing ecommerce retailers in 2025.
📎 Source – Insider Intelligence
In 2025, fast shipping and frictionless returns are directly tied to conversion and retention. Brands that prioritize logistics and customer experience post-purchase are winning long-term loyalty.
Tech, AI & Ecommerce Automation
In 2025, e-commerce is more intelligent and automated than ever. From AI-driven personalization to warehouse robotics and customer service chatbots, technology is powering speed, efficiency, and better experiences across the entire customer journey.
54. 80% of e-commerce businesses now use AI-powered tools for personalization, pricing, or customer support.
55. Brands using AI for product recommendations report a 26% average lift in conversion rates.
56. 67% of shoppers say AI-powered customer service (like chatbots) improved their online shopping experience.
57. 42% of e-commerce companies use automation for inventory management and fulfillment in 2025.
58. Augmented Reality (AR) features increase conversion rates by up to 94% for certain product categories like furniture and fashion.
59. 1 in 3 ecommerce brands say AI has helped reduce customer acquisition costs in 2025.
📎 Source – Insider Intelligence
AI and automation aren’t futuristic trends — they’re present-day essentials. From customer acquisition to fulfillment, tech-enabled brands are seeing faster growth, lower costs, and stronger shopper engagement in 2025.
B2B Ecommerce Insights
B2B ecommerce is undergoing a major transformation in 2025 as more buyers demand Amazon-like experiences, self-service portals, and real-time inventory. Digital-first procurement is quickly becoming the new standard across industries.
60. Global B2B ecommerce sales are projected to reach $20.9 trillion in 2025.
61. 73% of B2B buyers now expect a personalized B2C-like experience when purchasing online.
62. 83% of B2B buyers prefer ordering through digital channels rather than talking to a sales rep.
63. B2B marketplaces now account for over 15% of global B2B ecommerce volume and are expected to grow further.
📎 Source – Insider Intelligence
64. The top-performing B2B ecommerce sites offer live pricing, custom catalogs, and real-time inventory — driving 31% higher order frequency.
65. B2B ecommerce automation (quotes, invoicing, reorders) saves sales teams up to 30% of their time.
B2B buyers want speed, transparency, and self-service — and in 2025, that means investing in ecommerce platforms that look and feel more like consumer sites. The companies making this shift are seeing bigger baskets and faster growth.
Podcasts & Audio in E-commerce
Podcasts have become a powerful tool for e-commerce learning, trend tracking, and even product discovery. In 2025, audio content is not only widely consumed — it’s influencing buying behavior and marketing strategies across the board.
66. Over 504 million people worldwide listen to podcasts in 2025, up from 464 million in 2023.
67. 42% of business decision-makers say they use podcasts to stay updated on industry trends.
68. Podcast advertising revenue is expected to surpass $4 billion globally in 2025, with ecommerce brands among the top advertisers.
69. Branded podcasts increase brand recall by up to 89% and purchase intent by 14%.
70. 60% of podcast listeners say they’ve bought something after hearing about it on a podcast.
Podcasts are no longer niche. They’re a mainstream source of ecommerce education, brand marketing, and direct influence on consumer behavior, especially among decision-makers and mobile-first shoppers.
What These 2025 E-commerce Statistics Mean for You
The numbers don’t lie: e-commerce in 2025 is faster, smarter, and more competitive than ever. From global sales growth and mobile dominance to AI-powered experiences and marketplace disruption, the trends are clear — and they’re accelerating.
Whether you’re a founder scaling a DTC brand, a marketer optimizing checkout flows, or a B2B leader digitizing procurement, these insights can help you align your strategy with where the industry is headed.
The future of e-commerce is already here. The brands that understand and act on this data will be the ones that thrive.
