Content marketing is a digital marketing strategy that helps to address the needs of a lawyer’s potential clients—those who are searching for a lawyer for hire or those who otherwise need expert legal advice. Today’s clients are spending a great deal of time on the internet researching legal services prior to making a final decision on which law firm to retain. What differentiates one law firm from the next is a firm’s ability to positively present their brand through the use of online content. This content is what can position them for online success. As more people continue to rely on the internet, the use of online content to market to clients becomes all the more important. Read on to learn more about reputation, content marketing for lawyers and the many benefits.