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Social Media Marketing (SMM)

Digital & Social Marketing

So much of our lives revolve around social media these days. What we hear or see or find out from others is usually transmitted through social networks. As a result, social media’s power as a marketing tool involves developing and sharing content on social media platforms to further branding and marketing goals. Commonly, it is used to promote a product or service. For more information and the latest trends, please check out our blogs.

  • Tracking B2C AI SEO: What to Measure When Rankings Don’t Tell the Story
    by J.J. Abbott on January 26, 2026 at 5:48 am

    If you run a B2C brand, you’ve likely noticed that rankings don’t explain performance the way they used to. You’re still ranking well, sure, but something feels off. Traffic might feel inconsistent or disconnected from leads. It’s understandable to be confused, but knowing how to measure AI SEO local performance can clear up that confusion. The post Tracking B2C AI SEO: What to Measure When Rankings Don’t Tell the Story appeared first on Premiere Creative.

  • Voice Search for Local Services: How NJ Customers Ask (and How to Answer)
    by J.J. Abbott on January 25, 2026 at 5:42 am

    People in New Jersey engage in voice search more and more these days. Less and less people are typing short keywords. Now, they’re speaking full questions into their phones, cars, and smart assistants like Siri or Alexa. Thus, ignoring voice search for local services serves your users to the competition on a silver platter. Don’t The post Voice Search for Local Services: How NJ Customers Ask (and How to Answer) appeared first on Premiere Creative.

  • B2C E-E-A-T for AI Search: How Service Brands Prove Trust Online
    by J.J. Abbott on January 24, 2026 at 5:28 am

    Trust has always mattered in search, but it now plays a much larger role than rankings alone. The systems that power Google AI Overviews and featured snippet summaries use trust signals in their determinations. That’s why EEAT in local SEO is now a huge factor for B2C service brands. It’s revolutionized how brands earn that The post B2C E-E-A-T for AI Search: How Service Brands Prove Trust Online appeared first on Premiere Creative.

  • City Pages Without Spam: How to Localize for NJ Towns the Right Way
    by J.J. Abbott on January 23, 2026 at 5:57 am

    City pages have earned a bad reputation in local SEO. It’s too easy to cut all the corners when scaling location pages like that. Swapping town names, padding content, and hoping Google wouldn’t notice doesn’t really cut it. When it comes to these city pages, local SEO in NJ takes real work. You can’t just The post City Pages Without Spam: How to Localize for NJ Towns the Right Way appeared first on Premiere Creative.

  • Service Pages That Get Cited: The B2C Page Format AI Overviews Prefer
    by J.J. Abbott on January 22, 2026 at 5:21 am

    Picture this: you’re building service pages for your B2C brand, but have no idea how to reconcile the UX for humans with what AI systems like to see when citing. Long introductions, vague promises, and buried explanations make it difficult for both humans and AI to understand. The systems used for AI Overview citation really The post Service Pages That Get Cited: The B2C Page Format AI Overviews Prefer appeared first on Premiere Creative.

  • Local Schema for B2C: What to Use (and What to Skip) for NJ Service Businesses
    by J.J. Abbott on January 21, 2026 at 5:56 am

    You’ve definitely heard the words “schema markup” if you’ve spent any time marketing. After all, tons of NJ service businesses are told to use it as much as possible. But if you’re not SEO-savvy, it’s common to not fully understand what it is or what it actually does. The AI-driven search revolution only muddies those The post Local Schema for B2C: What to Use (and What to Skip) for NJ Service Businesses appeared first on Premiere Creative.

  • SEO vs GEO: Understanding the Key Differences in AI Search
    by Emilee Law on January 19, 2026 at 5:44 am

    Are your traditional SEO results starting to plateau? It’s a common frustration. You’re doing everything right, but the search landscape has changed. Winning today demands more than just ranking on a page. It demands appearing in the answer itself. This is where Generative Engine Optimization (GEO) comes in. GEO (which is also called AI SEO, The post SEO vs GEO: Understanding the Key Differences in AI Search appeared first on Premiere Creative.

  • The B2C AI SEO Checklist: 15 Fixes That Improve Local Visibility Without Rankings
    by J.J. Abbott on January 19, 2026 at 5:19 am

    If you run a B2C business, you may have noticed that rankings no longer tell the full story. That can be frustrating if your site still appears in search, but clicks and visibility feel inconsistent. Existing in dense, competitive markets like New Jersey makes you feel that hurt so much more. But it doesn’t have The post The B2C AI SEO Checklist: 15 Fixes That Improve Local Visibility Without Rankings appeared first on Premiere Creative.

  • Local AI Overviews Explained: How Google Decides Which NJ Businesses to Cite
    by J.J. Abbott on January 16, 2026 at 5:12 am

    If you own or manage a business in New Jersey, you have likely noticed something new at the top of search results. Instead of a list of websites or map listings, Google now shows AI-generated summaries that mention specific companies by name. These are called AI overviews, and when it comes to Google AI Overviews, The post Local AI Overviews Explained: How Google Decides Which NJ Businesses to Cite appeared first on Premiere Creative.

  • Why “Near Me” Searches Don’t Click Anymore (and How NJ Service Brands Still Generate Leads)
    by J.J. Abbott on January 14, 2026 at 3:55 pm

    If you run a service business in New Jersey, you may have noticed something unsettling. Your business might still appear in local results, but traffic for near me searches, zero click queries, and similar are down. You’ll really feel those drops in competitive markets like Jersey City, Newark or Hoboken. It’s not that “near me” The post Why “Near Me” Searches Don’t Click Anymore (and How NJ Service Brands Still Generate Leads) appeared first on Premiere Creative.