Digital & Social Marketing
So much of our lives revolve around social media these days. What we hear or see or find out from others is usually transmitted through social networks. As a result, social media’s power as a marketing tool involves developing and sharing content on social media platforms to further branding and marketing goals. Commonly, it is used to promote a product or service. For more information and the latest trends, please check out our blogs.
- Google’s Shift in Third-Party Trackingby Gabriella Gaskell on December 3, 2024 at 7:15 am
Google’s recent announcement on third-party cookie tracking continues to create tidal waves in the digital advertising and tech worlds. There are misconceptions about what exactly will change. Google isn’t fully deprecating third-party cookies, instead, it plans to give users the power to opt-out if they choose, putting consent into the hands of individuals. This shift The post Google’s Shift in Third-Party Tracking appeared first on Premiere Creative.
- Beyond the Page: Mastering Off-Page SEO for Visibilityby Kiara Sanchez Estevez on December 1, 2024 at 6:26 am
A great-looking website is just the start in today’s fast-paced digital world. If you want to rise above the competition and truly capture attention, your brand needs to build a foundation of trust, credibility, and authority—and that goes beyond anything that happens on your web pages. This is where off-page SEO steps in, working behind The post Beyond the Page: Mastering Off-Page SEO for Visibility appeared first on Premiere Creative.
- Effectively Analyzing PPC Performance Metrics Made Easyby Ethan Paster on November 21, 2024 at 8:30 am
Pay-Per-Click (PPC) advertising is a cornerstone of digital marketing. Whether you’re looking to boost traffic, increase conversions, or drive revenue, PPC campaigns offer an immediate way to connect with potential customers. However, the key to success lies not only in running ads but in understanding the performance metrics that tell you how well your campaigns The post Effectively Analyzing PPC Performance Metrics Made Easy appeared first on Premiere Creative.
- How to Recover from Google Ads Performance Dropsby Ethan Paster on November 18, 2024 at 9:43 am
Google Ads campaigns often face unavoidable fluctuations in performance. Whether you’re experiencing a decline in impressions, clicks, or conversions, these dips can significantly impact your campaign’s effectiveness and bottom line. While factors like Google’s algorithm updates and seasonal shifts may be beyond your immediate influence, having a robust recovery strategy is crucial. This article offers The post How to Recover from Google Ads Performance Drops appeared first on Premiere […]
- Critical Questions to Ask Your New SEO Clients Across Industriesby John Busold on November 14, 2024 at 8:46 am
When onboarding a new SEO client, it’s essential to ask critical questions to fully understand their business and set up a successful, tailored strategy. Whether you’re working with clients in medical, education, construction, eCommerce, or fashion, the foundation remains the same: aligning SEO strategies with business goals. Below are key questions you should ask to The post Critical Questions to Ask Your New SEO Clients Across Industries appeared first on Premiere Creative.
- Product Page SEO: Boost Your eCommerce Successby John Busold on November 11, 2024 at 9:11 am
In a fiercely competitive environment where every click counts, the optimization of product pages is often the make-or-break factor for online success. Imagine a customer is searching for a product you sell; they’re ready to buy, but your product page doesn’t rank well on Google. Instead of finding your store, they end up on a The post Product Page SEO: Boost Your eCommerce Success appeared first on Premiere Creative.
- Last Minute Wins: Key Strategies for a Profitable Q4by Ethan Paster on November 6, 2024 at 9:56 am
As we approach the critical Q4 period, eCommerce businesses must gear up to optimize every aspect of their digital strategy. From ensuring mobile speed is top-notch to effectively handling customer experience, each detail plays a role in maximizing revenue and setting up for success. The following tips highlight some of the most crucial areas to The post Last Minute Wins: Key Strategies for a Profitable Q4 appeared first on Premiere Creative.
- Seasonal Trends: What to Sell on Amazon This Q4by Tyler Galantini on November 1, 2024 at 7:34 am
As the fourth quarter kicks into high gear, the holiday shopping frenzy begins, and savvy Amazon sellers know this is the moment to strike. With major spending holidays like Black Friday, Christmas, and Thanksgiving on the horizon, the opportunity to capitalize on consumer demand has never been greater. Those who stay ahead of seasonal trends The post Seasonal Trends: What to Sell on Amazon This Q4 appeared first on Premiere Creative.
- Amazon DSP Unveils New Capabilities at unBoxed 2024: A Game-Changer for Digital Advertisersby Ethan Paster on October 24, 2024 at 3:00 pm
Amazon’s unBoxed 2024 event unveiled significant updates to its Demand-Side Platform (DSP), showcasing powerful features aimed at streamlining ad campaign management and optimizing performance. With advancements in AI, automation, and cross-platform targeting, these updates position Amazon DSP as a critical tool for advertisers seeking both efficiency and precision in their campaigns. Here’s an in-depth look The post Amazon DSP Unveils New Capabilities at unBoxed 2024: A Game-Changer for […]
- Navigating Election Season Without Political Biasby Tyler Galantini on October 21, 2024 at 5:42 pm
Businesses have a rare chance to interact with consumers, get more attention, and enhance revenue on election day without becoming involved in political controversy. These are practical tactics to maximize this day while maintaining an impartial and widely appealing marketing message. The enthusiasm building for Election Day is not limited to the polls; it is The post Navigating Election Season Without Political Bias appeared first on Premiere Creative.