Answers to today's top questions through blogs and articles

Social Media Marketing (SMM)

Digital & Social Marketing

So much of our lives revolve around social media these days. What we hear or see or find out from others is usually transmitted through social networks. As a result, social media’s power as a marketing tool involves developing and sharing content on social media platforms to further branding and marketing goals. Commonly, it is used to promote a product or service. For more information and the latest trends, please check out our blogs.

  • TikTok: An Essential Tool for Social Media Growth
    by Sydney Parker on January 12, 2022 at 3:24 pm

    TikTok is a short-form video-sharing app with various content ranging from 15 seconds to 3 minutes. TikTok initially launched as a (now defunct) mobile app called Musical.ly, which centered around lip-syncing videos. But a Chinese company, ByteDance, took over the application and rebranded in August 2021. Thus, the TikTok we all know and love today The post TikTok: An Essential Tool for Social Media Growth appeared first on Premiere Creative.

  • SEO Elements That Boost Organic Traffic
    by John Busold on January 5, 2022 at 5:42 am

    Search engine optimization (SEO) revolves around optimizing your website’s ranking on search engine results. It may sound technical, but SEO involves a holistic effort from your entire marketing team to be successful. Did you know that 51% of all website traffic comes from organic search? With an impressive number like that, brands need to understand The post SEO Elements That Boost Organic Traffic appeared first on Premiere Creative.

  • Premiere Creative’s Top Blog Articles of 2021
    by John Busold on December 29, 2021 at 10:32 am

    The New Year is right around the corner, and everyone here at Premiere Creative is excited to see what new surprises 2022 delivers. While it feels like 2021 just started, the year was one for the record books. As the world sought to recover from tumultuous events caused by COVID-19, businesses across the country re-opened The post Premiere Creative’s Top Blog Articles of 2021 appeared first on Premiere Creative.

  • Understanding Your Amazon IPI Score
    by John Busold on December 20, 2021 at 8:09 am

    What’s the first step in improving your Amazon selling strategy? Simple – strive to improve your Amazon IPI score. Whether your sell hybrid cookware or customized magnets, having accurate stock levels to meet demand in your Amazon 1P or 3P is a dealbreaker. Since many eCommerce sellers are selling across multiple marketplaces, they run the The post Understanding Your Amazon IPI Score appeared first on Premiere Creative.

  • Amazon Vendor vs. Amazon Seller Central
    by John Busold on December 12, 2021 at 10:28 am

    Amidst the COVID-19 pandemic, digital marketing and the Internet became more prevalent in helping brands promote new product lines, and earn higher eCommerce sales. Each day, entrepreneurs look for new ways to expand business growth to new, untapped demographics. Fortunately, Amazon can help accomplish brands of all sizes reach this goal. Through Amazon Vendor and The post Amazon Vendor vs. Amazon Seller Central appeared first on Premiere Creative.

  • Audience Targeting for Amazon Advertising
    by John Busold on December 1, 2021 at 9:56 am

    Amazon provides the perfect opportunity to sell to millions online, extending reach far beyond a brick-and-mortar storefront. Due to the sheer volume of web traffic that Amazon receives each month, many sellers focus all of their efforts exclusively there rather than open their Direct to Consumer (DTC) website. Amazon reports around 101 million Amazon Prime The post Audience Targeting for Amazon Advertising appeared first on Premiere Creative.

  • Google Ad Campaigns: Which One Will You Choose?
    by John Busold on November 23, 2021 at 5:05 am

    Used nearly 3.5 billion times each day, Google offers valuable opportunities to position your brand in front of prospective customers. Available on both mobile and desktop, using Google ads in your digital marketing strategy gives your website greater exposure by positioning your products and services above Google’s organic results. However, investing in paid advertising on The post Google Ad Campaigns: Which One Will You Choose? appeared first on Premiere Creative.

  • Defensive Ads: How to Protect Your Brand on Amazon
    by John Busold on November 11, 2021 at 6:08 am

    Defensive ads are a vital component to selling on Amazon, yet many eCommerce brands do not leverage this strategy. Failing to consider defensive practices can have disastrous results. Don’t believe me? Then consider Blockbuster’s tragic downfall. At its peak in 2004, Blockbuster consisted of 9,094 stores and employed approximately 84,300 people. The company dominated the The post Defensive Ads: How to Protect Your Brand on Amazon appeared first on Premiere Creative.

  • Amazon Advertising: Your Essential Glossary Acronyms & Terminology
    by John Busold on November 1, 2021 at 7:46 am

    Why are so many brands obsessed with Amazon? Simple – it’s the largest customer-based eCommerce platform ever created. Amazon generated $386 billion revenue in 2020, making it the third largest company in the world by revenue. Moreover, Amazon Web Services (AWS) was responsible for 11% of that revenue. While the platform launched in 2012, advertising The post Amazon Advertising: Your Essential Glossary Acronyms & Terminology appeared first on Premiere Creative.

  • Orphan Pages: Exploring Negative SEO
    by John Busold on October 20, 2021 at 5:03 am

    You’ve probably overheard the term “orphan pages,” among other digital marketing jargon. Mastering the inner workings of website optimization remains paramount for any small to mid-sized business hoping to increase its ranking on search engines. Search Engine Optimization (SEO) can help smaller businesses climb to the top of Google, thereby gaining an advantage over competitors. The post Orphan Pages: Exploring Negative SEO appeared first on Premiere Creative.