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Social Media Marketing (SMM)

Digital & Social Marketing

So much of our lives revolve around social media these days. What we hear or see or find out from others is usually transmitted through social networks. As a result, social media’s power as a marketing tool involves developing and sharing content on social media platforms to further branding and marketing goals. Commonly, it is used to promote a product or service. For more information and the latest trends, please check out our blogs.

  • How to Optimize PPC Campaigns with the Right Keywords and Match Types
    by John Busold on December 1, 2023 at 9:01 am

    Pay-per-click (PPC) campaigns derive their success from keywords. Just picture this: you’ve dedicated weeks of meticulous preparation for your latest PPC campaign, but instead of feeling satisfied, you’re left puzzled why you did not meet your goal benchmarks. Frustration creeps in as you start questioning what went wrong. As you investigate deeper into the matter, The post How to Optimize PPC Campaigns with the Right Keywords and Match Types appeared first on Premiere Creative.

  • Using Amazon Virtual Bundles to Supercharge Sales
    by John Busold on November 16, 2023 at 7:29 am

    Amazon sellers are perpetually on the lookout for innovative strategies to amplify profits and establish a distinct presence in the highly competitive marketplace. Among the evolving tactics gaining prominence, the strategic use of Amazon Virtual Bundles stands out as a powerful tool for driving sales. Amazon Virtual Bundles allow you to craft unique combinations of The post Using Amazon Virtual Bundles to Supercharge Sales appeared first on Premiere Creative.

  • 7 Mistakes to Avoid in Amazon Sponsored Products Campaigns
    by Elen Kherlo on November 8, 2023 at 6:23 pm

    In the realm of Amazon, advertising plays a pivotal role in business scaling. And it’s no secret that the lion’s share of sales belongs to Sponsored Products. However, crafting an advertising campaign isn’t a trivial matter. There are nuances, and when it comes to analyzing results, it’s often a nightmare for most. The crux of The post 7 Mistakes to Avoid in Amazon Sponsored Products Campaigns appeared first on Premiere Creative.

  • CTV Advertising: How Brands Can Embrace the Future of Television Advertising
    by John Busold on November 1, 2023 at 8:54 am

    The shift towards streaming services and the increasing adoption of CTV devices by households reshaped the way people consume content. This trend has caught the attention of brands, prompting them to recognize the potential of CTV advertising as a powerful marketing tool. The growing importance of CTV advertising is not only a response to changing The post CTV Advertising: How Brands Can Embrace the Future of Television Advertising appeared first on Premiere Creative.

  • From Universal to GA4: Understanding the Evolution of Google Analytics
    by John Busold on October 19, 2023 at 9:01 am

    Understanding website analytics is essential for individuals and businesses alike. The ability to gather data and derive meaningful insights from user interactions can fuel informed decision-making and drive success. Among the many powerful analytics tools available, Google Analytics was a cornerstone in measuring website performance and user behavior. But with the constant evolution of technology The post From Universal to GA4: Understanding the Evolution of Google Analytics appeared first on […]

  • Utilizing Pinterest for Lead Generation
    by John Busold on October 11, 2023 at 9:30 am

    Pin it to win it! As a visual discovery engine, Pinterest users can discover, save, and organize content that sparks their passions. With its emphasis on captivating imagery, Pinterest provides businesses with an engaging platform to highlight their products, services, and ideas. Moreover, the social media app can assist smaller businesses with qualified lead generation. The post Utilizing Pinterest for Lead Generation appeared first on Premiere Creative.

  • Get the 411 on Amazon Influencer Marketing
    by Nell Komorowski on October 1, 2023 at 8:19 am

    In the shifting world of online sales and advertising, one thing stays constant: change. And in today’s digital age, where technology reigns supreme, the key to sales success lies within the vast realm of Amazon. As the unrivaled titan of retail, Amazon draws in a staggering 430 million visitors each month, providing the ultimate storefront The post Get the 411 on Amazon Influencer Marketing appeared first on Premiere Creative.

  • Getting the Most Out of Your Digital Marketing Internship
    by John Busold on September 21, 2023 at 9:01 am

    Internships are just a click away! Are you passionate about carving a path in the dynamic world of digital marketing? Look no further! An internship in digital marketing presents the perfect stepping-stone to immerse yourself in this exciting industry, gain hands-on experience, and acquire the essential skills to thrive in today’s competitive job market. In The post Getting the Most Out of Your Digital Marketing Internship appeared first on Premiere Creative.

  • Using Amazon Live for Product Promotion and Engagement
    by Blake Anderson on September 11, 2023 at 8:26 am

    As more social media influencers make their presence known, live streaming took center stage by storm. Live streaming lets influencers connect with their devoted followers, show off their unique personalities, and give a shout-out to amazing products. But guess what? Businesses are also jumping on the live-streaming bandwagon, especially since the pandemic hit. Now, hold The post Using Amazon Live for Product Promotion and Engagement appeared first on Premiere Creative.

  • Boost Sales with a Winning Amazon Storefront Strategy
    by John Busold on September 1, 2023 at 7:01 am

    Among the countless platforms vying for consumer attention, Amazon stands tall as the undisputed giant, commanding a significant share of the online marketplace. As a result, sellers must leverage every tool at their disposal to stand out and thrive in this competitive ecosystem. Designed to be a compelling extension of a seller’s brand, an Amazon The post Boost Sales with a Winning Amazon Storefront Strategy appeared first on Premiere Creative.