Social Media Marketing (SMM)

Digital & Social Marketing

So much of our lives revolve around social media these days. What we hear or see or find out from others is usually transmitted through social networks. As a result, social media's power as a marketing tool involves developing and sharing content on social media platforms to further branding and marketing goals. Commonly, it is used to promote a product or service. For more information and the latest trends, please check out our blogs.
  • Using Google Ads for Online Success
    by John Busold on September 16, 2020 at 7:07 am

    When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills that position. With 3.5 billion searches processed each day, you know that some of those search queries will relate to your industry, your products, and

  • How to Calculate ROI for Social Media
    by John Busold on September 9, 2020 at 7:36 am

    Over the past decade, social media positioned itself as a legitimate marketing channel for businesses irrespective of size. With this new advancement comes a swath of tools, analytical software, and KPI tracking that allows companies in various industries to quantify ongoing social efforts. So, how can you prove your social media efforts contribute to your

  • Using Google Alerts in an SEO Strategy
    by John Busold on August 24, 2020 at 6:01 am

    Listening to your audience should always be the first step in your strategy to grow your brand presence. Doing so allows brands to build deeper relationships with clients, quickly react to changes in the market, and refine existing outreach strategies. Google is the most popular search engine in the world, with hundreds of billions of

  • How to Create & Verify a Google My Business Listing
    by John Busold on August 13, 2020 at 10:41 am

    Consistent and proper local listings and citations are vital factors Google uses to determine the websites that show up in the Google Maps Local 3-Pack. The 3-Pack refers to a group of three local businesses positioned at the top of Google’s SERPs, just below the paid advertisements. Through “near me” searches, Google will serve up

  • Your Guide to SEO Keywords in 2020
    by John Busold on August 5, 2020 at 6:09 am

    The purpose of search engine optimization (SEO) is to guide websites to higher rankings in organic search results. With a clear goal of driving more traffic from search queries, SEO tactics also boost visibility and attract qualified visitors, proving far more cost-effective than buying clicks through Google’s advertising platform. If your brand’s marketing approach focuses

  • Your Guide to Repurposing Content
    by John Busold on July 22, 2020 at 8:45 am

    Search engine giants like Google and Bing love websites with fresh, high-quality content. As a result, many small businesses publish content daily, exhausting internal resources without positive ROI. You devote countless hours to creating and perfecting strategies to amplify your content, but what happens when your content doesn’t resonate with viewers? Before you start writing

  • Facebook Shops: How Convenience Will Save Small Businesses
    by Harmeen Kang on July 15, 2020 at 10:52 am

    COVID-19 (and the subsequent lockdown) have devastated many small business owners as well as their loyal customers. From restaurants to medical practices to academic tutors, small businesses worldwide struggled to generate revenue due to stay-at-home orders. New working-from-home habits have shaped consumers to be more free-spirited as they pick up new hobbies, but reliant on

  • Your Guide to SEO Content & Copywriting
    by John Busold on July 1, 2020 at 2:37 pm

    Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although there is some overlap, the two positions have clear distinctive roles. Each writing style requires a specific set of skills to resolve open projects and meet strict

  • Your Guide to Search Intent
    by John Busold on June 19, 2020 at 2:15 pm

    Many websites have great rank on page 1 of Google for a plethora of keywords, yet they do not drive high-quality traffic or conversions. Yes, it’s possible to have great rank but for terms that are not useful, as an SEO agency, we see this quite often. Holding rank on page 1 is the name

  • A Beginner’s Guide to SEO Meta Tags for 2020
    by John Busold on June 9, 2020 at 1:49 pm

    Meta tags are the foundation of on-page SEO, and the first step necessary to be properly added after you finishing building any new web page. Meta tags are snippets of code that tell search engines like Google and Bing what is important about each respective page on your website. These important pieces of information tell

Do NOT follow this link or you will be banned from the site!