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Content Marketing for Doctors

Content marketing is an integral part of any business operation, especially for doctor’s offices.  While doctors have traditionally relied upon standard methods of marketing such as direct mailings and word-of-mouth referrals, content marketing is increasingly changing the ways in which doctors connect with and interact with patients.  Content marketing, or the strategic sharing of diverse online content, is a digital marketing tactic used by medical businesses who want to attract more customers and retain them for the long haul.  Read on to learn more on how doctors across the country are employing content marketing strategies to grow their practices, obtain new patients and improve their practice’s visibility within the community.